End-to-end commercial support for the Middle East & Africa market
From first strategy conversation to a signed distribution agreement and beyond, BioPoints provides the commercial infrastructure healthcare companies need to succeed regionally.
Ten core services, one accountable partner
Accelerated Market Access
A fast, structured route into new markets — cutting the time between decision and first commercial activity.
- Rapid market assessment
- Pre-qualified partner shortlist
- Weeks, not years, to first engagement
Market Entry & Go-to-Market Strategy
A clear, realistic plan for entering Middle East & Africa markets — grounded in your product, resources and timeline.
- Country and channel prioritization
- Competitive and category landscape review
- Go-to-market roadmap and timeline
Market Penetration & Market Share Growth
Deepening distribution, expanding categories, and building share once you're already in-market.
- Category and channel expansion
- Competitive positioning
- Ongoing performance tracking
Manufacturer Representation
BioPoints acts as your representative on the ground — professional, consistent, and fully accountable to you.
- Local presence without a local office
- Consistent messaging and follow-through
- Regular reporting back to you
Distributor Qualification
Access to a vetted network of distributors, agents and local organizations matched to your product category.
- Shortlisted, pre-screened candidates
- Capability and reputation checks
- Warm introductions, not cold lists
Distributor Governance
Once a distributor is appointed, we keep the relationship accountable — performance, compliance, and commitments tracked over time.
- Performance and KPI tracking
- Contract and compliance oversight
- Structured review cadence
Key Account & Tender Management
Hospital groups, MOH tenders, and strategic accounts need dedicated handling — we manage the process end to end.
- Tender preparation and submission
- Key account relationship management
- Government and institutional procurement
Healthcare Business Consulting
Ongoing strategic and commercial guidance to grow your presence beyond the first deal.
- New opportunity sourcing
- Relationship management
- Expansion into adjacent markets
Commercial Strategy & Deal Structuring
Hands-on support structuring and negotiating agreements that are fair, workable and built to last.
- Term sheet and deal structuring
- Negotiation representation
- Alignment on pricing and volumes
Market Access Coordination
Coordination with local regulatory and technical specialists so nothing falls through the cracks during launch.
- Product registration coordination
- Local compliance liaison
- Import and distribution requirements
Coordination with local specialists, when you need it
Registration and technical requirements vary by country and product category. When a launch needs local regulatory or technical expertise, BioPoints coordinates with trusted specialists so nothing falls through the cracks.
Product Registration Coordination
Local Compliance Liaison
Technical Documentation Support
Import & Distribution Requirements
Built for the breadth of healthcare
Not sure which service you need?
Tell us where you are today and where you want to be — we'll recommend a starting point.